In this episode of the Phoenix Prosperity Podcast, host Tim Fergestad sits down with Doug Campbell, President of Colling Media, a Phoenix-based digital advertising agency with over 16 years of experience. Doug shares the journey of Colling Media’s evolution from traditional media buying to cutting-edge, data-driven digital advertising—and what it really means to prove ROI in today’s fragmented marketing landscape.

Doug opens up about how Colling Media tracks real-world results, from using phone numbers on TV spots in the early days to now leveraging programmatic advertising and advanced attribution models. He dives into the shift toward targeting individual behaviors over broad demographics, and how this benefits both brands and consumers.

Listeners will learn about:

• Why brand awareness still matters—even when you’re laser-focused on performance marketing

• The dangers of cutting mid- and upper-funnel advertising

• Creative ways to track offline conversions, like measuring store visits after billboard ads

• Why boosting every social post a little bit may be better than guessing what will go viral

• How AI is making Colling Media more efficient—without replacing human creativity

Whether you’re a marketing pro or a small business owner trying to navigate social, this episode is packed with gold. Doug’s practical tips and transparent takes on the future of advertising make this a must-listen.

------------------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!