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Why Medical Affairs Needs To Care About LinkedIn

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Content provided by Jonathan Kaskey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kaskey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Chris Caudle is a LinkedIn specialist for execs working in the healthcare and life sciences sectors. He helps clients to develop their personal brand, increase their visibility, leadership and reach bigger audiences using LinkedIn as their launchpad.

In this episode Chris talks about how to use social media, specifically LinkedIn. He discusses the benefits of having a strong online brand and how to make it stand out.

Chris and Jon talk give examples about using social not only for personal branding, but to actually do the work of medical affairs.

And stay tuned for the end for a full profile breakdown of someone doing an outstanding job on LinkedIn.

Don’t miss an episode and subscribe to the newsletter:

✉️ pharmasessions.substack.com

Key Takeaways:

  1. Build your personal brand through LinkedIn.
  2. Collaborate to build an online presence.
  3. Increase visibility in organization.

What You’ll Learn:

00:03:00 Grow your online presence with LinkedIn.

00:09:00 Increase visibility to influence stakeholders.

00:15:17 Humanize your organization.

00:17:16 Build a mission-based profile.

00:24:51 Collaborate to build authority.

00:25:30 Opportunities for connection.

Resources:

Jonathan Kaskey

👤 LinkedIn: www.linkedin.com/in/jonkaskey

🔗 Website: www.pharmasessions.substack.com

✉️ Email: [email protected]

Christopher Caudle

👤 LinkedIn: www.linkedin.com/in/christopherbcaudle

🔗 Website: www.makebusinesssocial.com

✉️ Email: [email protected]
✉️Substack | 📱Tiktok | ▶️ YouTube | 🐦 Twitter | 🎥 Instagram

🔗 Website: https://pharmasessions.buzzsprout.com/

Pharma Sessions is hosted by Jonathan Kaskey
Follow along on LinkedIn: https://www.linkedin.com/in/jonkaskey/
Or join the Pharma Sessions Substack:
www.pharmasessions.substack.com

  continue reading

35 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 13:34 (9d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 504134081 series 3449935
Content provided by Jonathan Kaskey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Kaskey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Chris Caudle is a LinkedIn specialist for execs working in the healthcare and life sciences sectors. He helps clients to develop their personal brand, increase their visibility, leadership and reach bigger audiences using LinkedIn as their launchpad.

In this episode Chris talks about how to use social media, specifically LinkedIn. He discusses the benefits of having a strong online brand and how to make it stand out.

Chris and Jon talk give examples about using social not only for personal branding, but to actually do the work of medical affairs.

And stay tuned for the end for a full profile breakdown of someone doing an outstanding job on LinkedIn.

Don’t miss an episode and subscribe to the newsletter:

✉️ pharmasessions.substack.com

Key Takeaways:

  1. Build your personal brand through LinkedIn.
  2. Collaborate to build an online presence.
  3. Increase visibility in organization.

What You’ll Learn:

00:03:00 Grow your online presence with LinkedIn.

00:09:00 Increase visibility to influence stakeholders.

00:15:17 Humanize your organization.

00:17:16 Build a mission-based profile.

00:24:51 Collaborate to build authority.

00:25:30 Opportunities for connection.

Resources:

Jonathan Kaskey

👤 LinkedIn: www.linkedin.com/in/jonkaskey

🔗 Website: www.pharmasessions.substack.com

✉️ Email: [email protected]

Christopher Caudle

👤 LinkedIn: www.linkedin.com/in/christopherbcaudle

🔗 Website: www.makebusinesssocial.com

✉️ Email: [email protected]
✉️Substack | 📱Tiktok | ▶️ YouTube | 🐦 Twitter | 🎥 Instagram

🔗 Website: https://pharmasessions.buzzsprout.com/

Pharma Sessions is hosted by Jonathan Kaskey
Follow along on LinkedIn: https://www.linkedin.com/in/jonkaskey/
Or join the Pharma Sessions Substack:
www.pharmasessions.substack.com

  continue reading

35 episodes

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