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347. He Gets 80% of Trucking Cases Without Referrals: 3 Pillars of Proof w/ David Craig

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Manage episode 502886558 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:

  • Proof of Expertise: Books and a podcast that educate clients while closing cases.

  • Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.

  • Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.

If you want to stand out in trucking — or any PI niche — this episode is your roadmap.

You’ll learn:

  • Why consumer-focused content builds trust faster than referrals.

  • How non-revenue hires like social workers can change case outcomes.

  • The leadership framework that keeps your team invested long-term.

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets: Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

349 episodes

Artwork
iconShare
 
Manage episode 502886558 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI.

In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law:

  • Proof of Expertise: Books and a podcast that educate clients while closing cases.

  • Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers.

  • Proof of Leadership: Financial transparency that keeps attorneys loyal for decades.

If you want to stand out in trucking — or any PI niche — this episode is your roadmap.

You’ll learn:

  • Why consumer-focused content builds trust faster than referrals.

  • How non-revenue hires like social workers can change case outcomes.

  • The leadership framework that keeps your team invested long-term.

If you like what you hear, hit subscribe. We do this every week.

VIP PIMCON Tickets: Pimcon.org

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

349 episodes

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