Go offline with the Player FM app!
338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready
Manage episode 494940948 series 2817128
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.
In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.
You’ll learn:
Why client service—not ad spend—is Michael’s growth engine
How SmartAdvocate and custom GPTs drive consistency across six offices
What B2B lawyering looks like in an age of consolidation
How to maintain trust and transparency with high-volume referral partners
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
343 episodes
Manage episode 494940948 series 2817128
Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.
In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.
You’ll learn:
Why client service—not ad spend—is Michael’s growth engine
How SmartAdvocate and custom GPTs drive consistency across six offices
What B2B lawyering looks like in an age of consolidation
How to maintain trust and transparency with high-volume referral partners
PIMCON 2025 Tickets On Sale Now. Get yours today!
Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
343 episodes
Kaikki jaksot
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.