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338. Grow Faster by Spending Less: Inside the Most Efficient PI Firm w/ Michael McCready

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Manage episode 494940948 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.

In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.

You’ll learn:

  • Why client service—not ad spend—is Michael’s growth engine

  • How SmartAdvocate and custom GPTs drive consistency across six offices

  • What B2B lawyering looks like in an age of consolidation

  • How to maintain trust and transparency with high-volume referral partners

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

343 episodes

Artwork
iconShare
 
Manage episode 494940948 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases.

In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice.

You’ll learn:

  • Why client service—not ad spend—is Michael’s growth engine

  • How SmartAdvocate and custom GPTs drive consistency across six offices

  • What B2B lawyering looks like in an age of consolidation

  • How to maintain trust and transparency with high-volume referral partners

PIMCON 2025 Tickets On Sale Now. Get yours today!

Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

  continue reading

343 episodes

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