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317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer

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Manage episode 472423477 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?

When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.

We discuss:

  • The unexpected strategy that brought 200 cases in just six months
  • How cold outreach created a "first call" status with major out-of-state firms
  • A counterintuitive approach to case management that clients love
  • The digital tool that's transforming how small firms acquire cases
  • Why hiring decisions make or break a firm's growth trajectory
  • Finding the sweet spot between local identity and regional reach


Guest Details

Travis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend.


Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Work with Rankings: Connect

  continue reading

328 episodes

Artwork
iconShare
 
Manage episode 472423477 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?

When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.

We discuss:

  • The unexpected strategy that brought 200 cases in just six months
  • How cold outreach created a "first call" status with major out-of-state firms
  • A counterintuitive approach to case management that clients love
  • The digital tool that's transforming how small firms acquire cases
  • Why hiring decisions make or break a firm's growth trajectory
  • Finding the sweet spot between local identity and regional reach


Guest Details

Travis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend.


Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.

Work with Rankings: Connect

  continue reading

328 episodes

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