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Content provided by Bernard Kelvin Clive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Kelvin Clive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to Preserve Your Brand for the Next Generation
Manage episode 493357015 series 79527
Content provided by Bernard Kelvin Clive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Kelvin Clive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ways to Preserve Your Brand for the Next Generation
“Documentation is the oxygen your business needs to breathe beyond your lifetime.” — Bernard Kelvin Clive
We often speak of legacy like it’s a retirement plan—something to think about in our twilight years, after the work is done. But legacy isn’t built at the end; it’s shaped in every intentional decision we make along the way. In my journey as a writer, brand coach, and father, I’ve learned this truth repeatedly: what we fail to prepare for today can’t be preserved tomorrow. Whether it’s a business, a belief, or a brand, what truly lasts is what we start grooming early, not just in systems, but in people. This article is a call to action for builders, dreamers, and parents alike: pass it on, but start now.
I will share with you three key areas to work on. Here we go!
Start Grooming Early
Some time ago, I was working on a ghost-writing project for a retired police officer. He was over 80 years old—yes, eighty!—and as we got into the book, he casually mentioned that he was now going into real estate. My colleague and I laughed—not at him, but in wonder. At 80, most people are winding down, not starting up. But here he was, not only learning but doing. He had already begun a project with a team and even directed us to visit the site. I was stunned. Why real estate at this stage? His answer? “People still need good places to live. And maybe it could be something for my children.”
That hit me deeply. This man wasn’t just thinking about himself—he was thinking about legacy. Not a mere inheritance of assets, but of mindset, opportunity, and a working system. That’s the essence of passing it on.
Fast-forward to a youth event I spoke at, with teens who had just completed their Basic Education Certificate Exams (BECE). You could feel the fresh energy in the room—some buzzing with excitement, others laid-back and indifferent, like they had hit life’s peak already at age 14.
After the session, I couldn’t shake a thought: These are the ones we hope to pass the baton to… but are they even ready to receive it?
That’s the dilemma many brands and businesses face. You build something with heart and soul, but when it’s time to hand it over, those next in line aren’t prepared—mentally, emotionally, or practically. So what happens? The brand fades. The business collapses. The legacy is lost.
This is why grooming must begin early. We can’t wait till we’re ready to exit. We need to bring people along through the journey, not just at the end of it.
One of my friends, a photographer, noticed how curious his son was about his gear. Instead of shooing him away, he began to give him child-friendly tools to explore. From small shoots to helping out on real projects, his son is learning by doing. Another friend with a passion for cars introduced his son to auto mechanics early, not by force, but through exposure. That’s how passion transfers.
It’s not about forcing your dream down someone’s throat—it’s about giving them the environment to catch the fire for themselves.
Takeaway:
Start now. Whether you’re a parent, a brand builder, a business owner, or a mentor, bring someone along. Don’t wait till you’re retiring or fading out to find a successor. Begin the grooming journey early so they can grow through the tough times with you. That’s how sustainable brands are built.
Document the Process
A big challenge in Ghana—and many parts of Africa—is how much knowledge dies with one generation. Think of all the local herbalists, skilled craftsmen, or traders who pass without leaving a trace of how they did what they did. The knowledge, systems, and success die with them. Why? Because there’s no documentation.
When big brands in the food or pharmaceutical industries grow across borders, it’s not just because of the product—it’s the process. They document. They have formulas. They have manuals. So, whether it’s a McDonald’s in Accra or Tokyo, the product tastes the same. That’s legacy in action—documented systems that can outlive the founder.
Contrast that with a local herbalist who cures dozens of ailments but never writes down a single formula or records his methods. The minute he passes on, so does the medicine. That’s not just a personal loss—it’s a national one.
As we build our brands and businesses, we must be intentional about preserving knowledge. Write it. Record it. Teach it. Make it reproducible.
Documentation can be:
- A manual or guide
- Training videos or voice recordings
- A well-written book (yes, I can help with that!)
- Even simply mentoring someone directly through repetition
Whatever the medium, make sure it’s clear and transferable.
Takeaway:
Don’t just build—record how you’re building. Because that’s the only way others can continue from where you stop.
Adapt and Innovate
Let me circle back to the 80-year-old man again. What stood out was not just his age or ambition—it was his willingness to enter a new field. He could’ve held on to his past achievements and retired in comfort. But instead, he dared to learn something different for the benefit of others.
That’s what passing it on requires—not just giving people our old systems, but also preparing them for the future.
Too many people want to hand over their businesses to the next generation with no room for change. We pass down not just the business but also the outdated ways that no longer serve current realities. That’s a problem.
The next generation is curious. They come with questions, new tools, new approaches—and that’s not rebellion, it’s readiness. But if we stifle their creativity in the name of tradition, we risk losing both their interest and the business.
Brands that survive generations don’t just preserve values—they embrace innovation.
Think of companies that have grown for over 30 years: they didn’t stay stagnant. They added new ideas, adjusted their methods, embraced tech, and allowed the next leaders to bring fresh eyes. Legacy isn’t about freezing your brand in time. It’s about building a foundation strong enough for others to innovate on top of.
Takeaway:
Let the next generation innovate. Give them room to grow the brand in ways you may not have imagined. Guide them with your values, but don’t trap them in your systems.
Legacy doesn’t happen by accident. It’s a deliberate effort of grooming early, documenting clearly, and adapting wisely. What you build today should not die with you tomorrow. So, bring someone along. Let them learn your heart, not just your hustle. Let them innovate, not just imitate. Because when we start grooming early, we don’t just leave behind businesses—we leave behind blueprints for greatness that others can build upon. That’s how we truly pass it on.
Now, it’s your turn, go make it happen!
The best is yours.
Remember, I’m your brand and publishing consultant.
Doing Work That Matters: Thriving in Your Place of Assignment
- Amazon Kindle Edition
- Kelvin Clive, Bernard (Author)
- English (Publication Language)
- 76 Pages - 06/25/2025 (Publication Date)
$4.99
Buy on Amazon 
UnGoogleable Brands: The Rise of the Silent Brands
- Amazon Kindle Edition
- Kelvin Clive, Bernard (Author)
- English (Publication Language)
- 68 Pages - 03/01/2025 (Publication Date)
$3.99
Buy on Amazon 
REBRAND: The Ultimate Guide to Personal Branding
- Amazon Kindle Edition
- Clive, Bernard Kelvin (Author)
- English (Publication Language)
- 127 Pages - 07/16/2014 (Publication Date)
$9.99
Buy on Amazon 82 episodes
Share
Manage episode 493357015 series 79527
Content provided by Bernard Kelvin Clive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bernard Kelvin Clive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Ways to Preserve Your Brand for the Next Generation
“Documentation is the oxygen your business needs to breathe beyond your lifetime.” — Bernard Kelvin Clive
We often speak of legacy like it’s a retirement plan—something to think about in our twilight years, after the work is done. But legacy isn’t built at the end; it’s shaped in every intentional decision we make along the way. In my journey as a writer, brand coach, and father, I’ve learned this truth repeatedly: what we fail to prepare for today can’t be preserved tomorrow. Whether it’s a business, a belief, or a brand, what truly lasts is what we start grooming early, not just in systems, but in people. This article is a call to action for builders, dreamers, and parents alike: pass it on, but start now.
I will share with you three key areas to work on. Here we go!
Start Grooming Early
Some time ago, I was working on a ghost-writing project for a retired police officer. He was over 80 years old—yes, eighty!—and as we got into the book, he casually mentioned that he was now going into real estate. My colleague and I laughed—not at him, but in wonder. At 80, most people are winding down, not starting up. But here he was, not only learning but doing. He had already begun a project with a team and even directed us to visit the site. I was stunned. Why real estate at this stage? His answer? “People still need good places to live. And maybe it could be something for my children.”
That hit me deeply. This man wasn’t just thinking about himself—he was thinking about legacy. Not a mere inheritance of assets, but of mindset, opportunity, and a working system. That’s the essence of passing it on.
Fast-forward to a youth event I spoke at, with teens who had just completed their Basic Education Certificate Exams (BECE). You could feel the fresh energy in the room—some buzzing with excitement, others laid-back and indifferent, like they had hit life’s peak already at age 14.
After the session, I couldn’t shake a thought: These are the ones we hope to pass the baton to… but are they even ready to receive it?
That’s the dilemma many brands and businesses face. You build something with heart and soul, but when it’s time to hand it over, those next in line aren’t prepared—mentally, emotionally, or practically. So what happens? The brand fades. The business collapses. The legacy is lost.
This is why grooming must begin early. We can’t wait till we’re ready to exit. We need to bring people along through the journey, not just at the end of it.
One of my friends, a photographer, noticed how curious his son was about his gear. Instead of shooing him away, he began to give him child-friendly tools to explore. From small shoots to helping out on real projects, his son is learning by doing. Another friend with a passion for cars introduced his son to auto mechanics early, not by force, but through exposure. That’s how passion transfers.
It’s not about forcing your dream down someone’s throat—it’s about giving them the environment to catch the fire for themselves.
Takeaway:
Start now. Whether you’re a parent, a brand builder, a business owner, or a mentor, bring someone along. Don’t wait till you’re retiring or fading out to find a successor. Begin the grooming journey early so they can grow through the tough times with you. That’s how sustainable brands are built.
Document the Process
A big challenge in Ghana—and many parts of Africa—is how much knowledge dies with one generation. Think of all the local herbalists, skilled craftsmen, or traders who pass without leaving a trace of how they did what they did. The knowledge, systems, and success die with them. Why? Because there’s no documentation.
When big brands in the food or pharmaceutical industries grow across borders, it’s not just because of the product—it’s the process. They document. They have formulas. They have manuals. So, whether it’s a McDonald’s in Accra or Tokyo, the product tastes the same. That’s legacy in action—documented systems that can outlive the founder.
Contrast that with a local herbalist who cures dozens of ailments but never writes down a single formula or records his methods. The minute he passes on, so does the medicine. That’s not just a personal loss—it’s a national one.
As we build our brands and businesses, we must be intentional about preserving knowledge. Write it. Record it. Teach it. Make it reproducible.
Documentation can be:
- A manual or guide
- Training videos or voice recordings
- A well-written book (yes, I can help with that!)
- Even simply mentoring someone directly through repetition
Whatever the medium, make sure it’s clear and transferable.
Takeaway:
Don’t just build—record how you’re building. Because that’s the only way others can continue from where you stop.
Adapt and Innovate
Let me circle back to the 80-year-old man again. What stood out was not just his age or ambition—it was his willingness to enter a new field. He could’ve held on to his past achievements and retired in comfort. But instead, he dared to learn something different for the benefit of others.
That’s what passing it on requires—not just giving people our old systems, but also preparing them for the future.
Too many people want to hand over their businesses to the next generation with no room for change. We pass down not just the business but also the outdated ways that no longer serve current realities. That’s a problem.
The next generation is curious. They come with questions, new tools, new approaches—and that’s not rebellion, it’s readiness. But if we stifle their creativity in the name of tradition, we risk losing both their interest and the business.
Brands that survive generations don’t just preserve values—they embrace innovation.
Think of companies that have grown for over 30 years: they didn’t stay stagnant. They added new ideas, adjusted their methods, embraced tech, and allowed the next leaders to bring fresh eyes. Legacy isn’t about freezing your brand in time. It’s about building a foundation strong enough for others to innovate on top of.
Takeaway:
Let the next generation innovate. Give them room to grow the brand in ways you may not have imagined. Guide them with your values, but don’t trap them in your systems.
Legacy doesn’t happen by accident. It’s a deliberate effort of grooming early, documenting clearly, and adapting wisely. What you build today should not die with you tomorrow. So, bring someone along. Let them learn your heart, not just your hustle. Let them innovate, not just imitate. Because when we start grooming early, we don’t just leave behind businesses—we leave behind blueprints for greatness that others can build upon. That’s how we truly pass it on.
Now, it’s your turn, go make it happen!
The best is yours.
Remember, I’m your brand and publishing consultant.
Doing Work That Matters: Thriving in Your Place of Assignment
- Amazon Kindle Edition
- Kelvin Clive, Bernard (Author)
- English (Publication Language)
- 76 Pages - 06/25/2025 (Publication Date)
$4.99
Buy on Amazon UnGoogleable Brands: The Rise of the Silent Brands
- Amazon Kindle Edition
- Kelvin Clive, Bernard (Author)
- English (Publication Language)
- 68 Pages - 03/01/2025 (Publication Date)
$3.99
Buy on Amazon REBRAND: The Ultimate Guide to Personal Branding
- Amazon Kindle Edition
- Clive, Bernard Kelvin (Author)
- English (Publication Language)
- 127 Pages - 07/16/2014 (Publication Date)
$9.99
Buy on Amazon 82 episodes
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