In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting.

One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price.

It wasn’t the visuals or sales page length or ad budget. Inside, I’m breaking down:

• Why “you’re tired” messaging isn’t enough anymore

• The difference between talking at your buyer vs. building trust

• How early buyers vs. seasoned buyers require completely different angles

• What bigger names like Amy Porterfield and Alex Hormozi can get away with but you can’t

• What happened when one client invested in a funnel audit and re-angled her copy using real buyer data (and what happened when the other didn’t)

If you’ve been tweaking emails, adding more posts, or throwing money at ads without better results… this episode might be your wake-up call.

Links Mentioned in This Episode:

• 💻 Fix My Sales Page Bootcamp: My 2-week sprint to help you identify and fix the sections of your sales page that are quietly stalling conversions—without rewriting the whole thing.

• 🔍 Done-For-You Sales Page Rebuilds: Get expert-level sales page copy, layout, and custom graphics grounded in buyer psychology. Ideal for launches and funnels that need to convert on cold traffic.

• 🛠️ Funnel Strategy + Audit Services: For business owners who want to uncover the invisible gaps in their messaging, positioning, and conversion journey.

If you enjoyed this breakdown, screenshot and tag me or DM me your aha moment on Instagram @danielleklemmm

Let’s stop guessing, and start converting.