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Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross

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Manage episode 488080772 series 3369302
Content provided by James Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most founders wait too long to think about partnerships.

They wait until sales hit a ceiling.
Until delivery starts to buckle.
Until the team is stretched too thin.

But what if partnerships weren’t a backup plan?

What if they were the foundation of scale?

In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO.

Together we unpack:

  • The right way to scale your delivery model without building an inflated team
  • Why most partner programs feel “fluffy”
  • The shift founders need to make to go from doing it all to scaling through others

👇 If you’re a founder or leader looking to scale more sustainably, connect with us below.

About Stefan Ross

Stefan is a seasoned GTM leader with deep experience in building and leading high-growth software companies like Celonis and Pigment. He’s led revenue functions from early-stage to pre-IPO, with a particular focus on developing scalable partner ecosystems.

His expertise lies in transforming partnerships from misunderstood side projects into key drivers of repeatable revenue and long-term scale.

Connect with Stefan Ross on LinkedIn here.

More from James:

Connect with James Johnson on LinkedIn or at peer-effect.com.

More from James:

Connect with James on LinkedIn or at peer-effect.com

  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 488080772 series 3369302
Content provided by James Johnson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Johnson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most founders wait too long to think about partnerships.

They wait until sales hit a ceiling.
Until delivery starts to buckle.
Until the team is stretched too thin.

But what if partnerships weren’t a backup plan?

What if they were the foundation of scale?

In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO.

Together we unpack:

  • The right way to scale your delivery model without building an inflated team
  • Why most partner programs feel “fluffy”
  • The shift founders need to make to go from doing it all to scaling through others

👇 If you’re a founder or leader looking to scale more sustainably, connect with us below.

About Stefan Ross

Stefan is a seasoned GTM leader with deep experience in building and leading high-growth software companies like Celonis and Pigment. He’s led revenue functions from early-stage to pre-IPO, with a particular focus on developing scalable partner ecosystems.

His expertise lies in transforming partnerships from misunderstood side projects into key drivers of repeatable revenue and long-term scale.

Connect with Stefan Ross on LinkedIn here.

More from James:

Connect with James Johnson on LinkedIn or at peer-effect.com.

More from James:

Connect with James on LinkedIn or at peer-effect.com

  continue reading

139 episodes

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