In this episode of the GCSE Business Studies Podcast, we walk you through the 2023 Paper 2: Influences of Marketing and Finance on Business Activity, breaking it down question by question to help you understand key concepts and develop effective strategies for tackling the exam. Here's what we cover:

Section A: Marketing and Stakeholders

We discuss foundational marketing topics, including market segmentation and methods of market research (e.g., primary vs. secondary research). This section also delves into the impact of marketing decisions on stakeholders, including how conflicts between shareholders and the wider community can arise.

Section B: Financial Concepts and Business Planning

This section focuses on financial decision-making, covering topics like calculating gross profit margins, understanding different pricing methods, and exploring the role of business planning in mitigating risks. We also look at sources of finance, such as government grants and bank loans, using relatable examples to show how these apply to real-world businesses.

Section C: Business Analysis and Evaluation

The final section involves longer, analytical questions requiring evaluation of different scenarios. For example, you'll learn how to evaluate options for increasing sales, understand the challenges of expanding into new markets, and analyse the trade-offs between operational strategies. These questions highlight the importance of structured answers using tools like PEELC (Point, Evidence, Explanation, Link, Conclusion).

We recommend having the paper in front of you—Question paper: Paper 2 Influences of marketing and finance on business activity - June 2023—as you listen. Make notes on the tips provided and try completing the questions yourself afterward to reinforce your learning.

Perfect for GCSE Business Studies students, this episode is a must-listen for exam preparation, offering actionable insights and confidence-boosting guidance.

Credits: Audio and AI assistance powered by Google Notebook LM.

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