The travel industry is booming—but a World Travel & Tourism Council report warns of a 43 million-person workforce shortfall in the next decade. What does that mean for meetings and events? The Convene team digs into where the pinch is already showing, why service roles can’t be automated away, and how pipelines—student outreach, paid apprenticeships, and clearer career paths—can attract new talent.

Links:

· WTTC: Travel is booming, but it needs workers: https://www.travelweekly.com/Europe-Travel/WTTC-summit-travel-needs-workers

· X-Culture Program Inspires Students to Innovate in the Events Industry: https://www.pcma.org/xculture-program-inspires-students-innovate-events-industry/

· Convene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth: https://share.transistor.fm/s/e9aa6668

Get News Junkie: https://www.pcma.org/campaign/news-junkie/

Meet the Convene Editors: https://www.pcma.org/contact/

· Michelle Russell, Editor in Chief

· Barbara Palmer, Deputy Editor

· Jennifer N. Dienst, Senior Editor

· Kate Mulcrone, Managing Digital Editor

· Magdalina Atanassova, Digital Media Editor

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X: https://x.com/pcmaconvene

Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.

Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/

Music: Inspirational Cinematic Piano with Orchestra