Convene Series: Rethinking Sponsorships and Exhibitions with Sean Soth and Dan Cole: Building ROI, Trust, and Value in 2026
Manage episode 522604800 series 3646778
This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more.
Sponsorship and exhibition models are evolving fast — and the old “pay-to-play” mindset no longer cuts it. In this episode, Sean Soth, President at Hi-Fidelity Group, Inc., and Dan Cole, Sr. Director, Exposition Sales at AVIXA’s InfoComm, share how event professionals can meet sponsors’ rising ROI expectations, design bespoke activations, and strengthen long-term partnerships through data, collaboration, and trust.
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Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.
Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/
Music: Inspirational Cinematic Piano with Orchestra
291 episodes