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Convene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth
Manage episode 508422407 series 3646778
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This season has been kindly sponsored by Visit Anaheim. Go to VisitAnaheim.org/meetings to learn more.
What does it take to embed diversity, equity, and inclusion into the DNA of a destination? In this episode of the Convene Podcast, Adam Burke, President & CEO of Los Angeles Tourism & Convention Board, shares how LA is leveraging its diversity to create opportunities for small, diverse-owned businesses through initiatives like Empower LA. From breaking down barriers to entry and providing readiness training, to creating real opportunities within the event supply chain, Burke outlines how LA Tourism is building a more inclusive and resilient future for the city — and what lessons other destinations can take away.
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Music: Inspirational Cinematic Piano with Orchestra
266 episodes
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