In this episode of Academy Live, Zac Paulson, Director of Product and Strategy at ABM Technology Group, shares the compelling case study of how TrueIT launched TruNorth—a new business created by collaborating with MSPs to deliver services beyond the traditional scope. You’ll hear how TrueIT identified unmet market needs, developed unique solutions, and built high-trust relationships with MSP partners to expand service offerings and increase profitability.

🔑 Key Topics Covered:
✅ How to identify and capitalize on market gaps
✅ Creating value-added services through MSP collaboration
✅ Shifting from competition to strategic partnership
✅ Building trust with partners to strengthen service delivery
✅ Tapping into new revenue streams through diversification
✅ Real-world insights and lessons from a successful case study
📌 This video will inspire you to think beyond competition and explore how partnership can become a true growth engine for your business.
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Rex Frank, Vice President of Academy, Pax8
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CONNECT WITH THE GUEST
Zac Paulson | Director of Product and Strategy | ABM Technology Group
https://www.linkedin.com/in/zacpaulson/
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