Paul and Simon do another Q&A for the final episode of the podcast.

There's money to be made in the fitness industry! But you need to learn how to market yourself.

Marketing and selling means communicating with people!

Confused about your 'ideal' avatar? Ask yourself: Who do you relate with the most?

I only sent 90 day goals! Read the book The 12 Week Year to find out why.

95% of people listening live on the call will do nothing.

Should you fight with your Twitter Haters?? No, no, no, no! You have nothing to gain by winning an argument with those people.

Key Takeaways:

[1:55] Thanks for listening!

[2:00] Look out for my TV show starting January.

[2:55] Paul talks about email lists.

[6:00] What will the fitness industry look like in five years time?

[6:55] What are the key factors to building a successful business?

[9:25] How do you define your avatar?

[10:45] Daily videos vs written content?

[13:40] Study Facebook and Twitter ads.

[18:25] How do you find motivation when you don't know what to do?

[21:50] How do you get to 4 figures to five?

[28:30] What should you do with haters?

[31:25] How to prevent an employee from taking your clients?

Mentioned In This Episode:

http://iampaulmort.com/

http://marketingmuscleinnercircle.com/

The 12 Week Year by Brian P. Moran and Michael Lennington.