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Breakthrough Lessons: Leslie’s Compass

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Manage episode 338557043 series 2575781
Content provided by Mike Maples. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maples or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
When a startup product goes to market, the two key muscles it can flex are marketing and sales. In nearly every facet of a startup product, marketing or sales takes the natural lead in getting the product to customers. But startups often pour resources into these two areas in unfocused ways, and the results can be disastrous. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the work of Silicon Valley legend Mark Leslie and specifically the framework of Leslie’s Compass, a simple but essential set of heuristics designed to bring more clarity and focus to your startup’s strategy. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!
  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 338557043 series 2575781
Content provided by Mike Maples. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Maples or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
When a startup product goes to market, the two key muscles it can flex are marketing and sales. In nearly every facet of a startup product, marketing or sales takes the natural lead in getting the product to customers. But startups often pour resources into these two areas in unfocused ways, and the results can be disastrous. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the work of Silicon Valley legend Mark Leslie and specifically the framework of Leslie’s Compass, a simple but essential set of heuristics designed to bring more clarity and focus to your startup’s strategy. Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books. Follow Mike on X!
  continue reading

108 episodes

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