What happens when a CPA becomes more than just a number cruncher? In this episode, we sit down with Chris Rux—Partner at Cherry Bekaert and community-focused connector in Tampa—who breaks the mold of a traditional accountant. Chris shares how his journey from Alabama to Tampa shaped his perspective on success, family, and business.

From starting out in pre-med to becoming a trusted advisor for businesses across hospitality, life sciences, and even sports, Chris dives into the importance of self-awareness, building genuine relationships, and the real value of financial planning beyond compliance.

He opens up about lessons learned through failure, his investment philosophy, and what it means to create a legacy not just for wealth, but for personal fulfillment. Plus, hear about his upcoming trip to Spain as his son trains with Real Madrid!

What you'll learn in this episode:

• What it really means to be a modern CPA

• Why emotional intelligence and honesty are critical in business

• How to balance career ambitions with family values

• The pitfalls of chasing success on social media

• Chris’s tips on legacy planning, trust structures, and building generational wealth

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