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Content provided by Oli Billson and Tom Breeze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Billson and Tom Breeze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response

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Manage episode 179428759 series 1192114
Content provided by Oli Billson and Tom Breeze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Billson and Tom Breeze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messaging involves a lot less emotional energy than a phone call or a countless stream of emails, and is a proven gateway to eliciting a dynamic response and creating conversations with your customers. It’s an interesting thought, bringing this channel together where marketing can meet sales in a seamless transition. If you’re looking to switch up your modalities and reach out to your prospects and turn them into customers via a different route, then this week’s podcast has got you covered.
  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 179428759 series 1192114
Content provided by Oli Billson and Tom Breeze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Billson and Tom Breeze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messaging involves a lot less emotional energy than a phone call or a countless stream of emails, and is a proven gateway to eliciting a dynamic response and creating conversations with your customers. It’s an interesting thought, bringing this channel together where marketing can meet sales in a seamless transition. If you’re looking to switch up your modalities and reach out to your prospects and turn them into customers via a different route, then this week’s podcast has got you covered.
  continue reading

33 episodes

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