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Content provided by Oli Billson and Tom Breeze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Billson and Tom Breeze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP24 : The Power Of Offline Advertising

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Manage episode 173486394 series 1192114
Content provided by Oli Billson and Tom Breeze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Billson and Tom Breeze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully driving leads offline to online, with a real business example and statistics. If you’re looking to leverage the idea of doing offline advertising, and think you should be doing a multi-step process to capture mailing details, look no further. This week’s podcast has got you covered.
  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 173486394 series 1192114
Content provided by Oli Billson and Tom Breeze. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oli Billson and Tom Breeze or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully driving leads offline to online, with a real business example and statistics. If you’re looking to leverage the idea of doing offline advertising, and think you should be doing a multi-step process to capture mailing details, look no further. This week’s podcast has got you covered.
  continue reading

33 episodes

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