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In this episode, host Steven Arita chats with Jason Wright, founder of Intentionally Inspirational. Jason shares his unexpected journey into marketing and how he built a business combining technology and personal connections. They explore the differences between marketing and sales, the role of authenticity, and staying ahead with tools like AI.
Jason offers practical tips on lead generation, nurturing customer relationships, and using platforms like ActiveCampaign. He also opens up about the challenges of entrepreneurship, the lessons he’s learned, and the importance of balancing personal values with professional goals.
Outside of work, Jason shares his love for cigars, bourbon, and outdoor adventures, offering a relatable look at life beyond business. This episode is packed with insights and inspiration for entrepreneurs and tech professionals alike.
Learn more about Jason:
https://intentionallyinspirational.com/
https://www.youtube.com/@intentionallyinspirational
https://www.instagram.com/intinspodcast/
https://www.linkedin.com/in/thejasonwright/
Episode highlights:
(0:00) Intro
(1:29) The human element in marketing and sales
(5:45) Jason’s unexpected journey into marketing
(8:09) The difference between marketing and sales
(14:35) Jason’s consultative approach to finding the right clients
(19:03) The role of AI in modern marketing strategies
(25:37) Why marketing benefits both businesses and consumers
(33:53) Lessons learned from the challenges of entrepreneurship
(41:29) Jason’s passions and where to connect with him
(43:06) Advice to younger entrepreneurs: patience and dreaming big
(43:25) Outro
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