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Ep 191 | How to Find Your Marketing Superpower, Become Referable, and Turn Your Ideas into Offers with Michael Roderick
Manage episode 502683938 series 3002021
This week, I’m joined by my friend Michael Roderick—CEO of Small Pond Enterprises and one of the powerhouse panelists at Passionate & Prosperous LIVE!—for a conversation about how to turn your unique gifts, skills, and experiences into offers and ideas that people remember, talk about, and want to buy.
Michael has an incredible gift for helping entrepreneurs package their brilliance into frameworks and messaging that spread—and in this episode, we dig into what it really takes to make your work referrable: easy to understand, easy to share, and uniquely yours.
We talk about:
✨ Why your past experiences and passions are the foundation of offers that stand out
✨ The concept of a “referrable brand” and how to make your work accessible, memorable, and influential
✨ The scientist, celebrity, and magician “triple threat” framework—and how to identify your natural superpower in marketing
✨ How to balance novelty with consistency (and why abandoning what works can stall your growth)
✨ Why content creation (yes, even daily emails!) can help manage creative overflow and sharpen your ideas
✨ Networking as relationship-building, not transaction—plus the role of reciprocity and “super connectors” in opening doors
✨ Why most entrepreneurs are asking the wrong questions on sales calls—and how curiosity changes everything
✨ How to move from “doing all the things” to creating focused offers people actually want to say yes to
✨ The importance of finding the right communities and being in the right rooms (and why in-person events speed everything up)
✨ Why it’s not just okay but essential that you’re not for everyone
This episode is a goldmine if you’ve ever struggled to explain what you do, package your genius into offers that resonate, or show up in ways that feel authentic and memorable. Michael’s frameworks make the intangible tangible—and his insights will change the way you think about marketing, branding, and connection.
And don’t forget—you can experience Michael live on stage at Passionate & Prosperous LIVE! this October in NYC, as part of our Creating From Your Genius panel.
Interested in knowing how referable your brand is? Check out Michael’s Referability Rater.
Connect with Michael on LinkedIn and Facebook.
Get Full Show Notes, Event Sign Ups and More Information Here:
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