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PTG Classic: How Did P. T. Barnum Trick the World Into Riding Elevators?
Manage episode 478446139 series 3501928
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Elevators seem pretty mundane, until you realize a certain king used them to hide his mistresses, a certain politician used them to exaggerate the height of his buildings, and all of America refused to ride them until a certain marketing genius (the one and only P. T. Barnum!) designed a stunt to get everyone on board.
Photo via Sung Jin Cho on Unsplash. Thanks, Jin!
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