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Find Your Nike Swoop...Just Do It: Building an Author Brand
Manage episode 289449833 series 2837937
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From fonts to story formula, branding has a huge impact on how readers perceive authors.
Whether an author presents a chipper personality or offers a stark website, every interaction with readers fosters a future relationship.
As an author, it's your job to create a consistent brand that clearly tells your readers what to expect. As a reader, you (often subconsciously) interpret these cues to decide which books to adore and which to pass over.
Peek inside the making of an author brand in this week's episode of A Book and A Dream.
Get full access to Page by Page Podcast Substack at meganorussell.substack.com/subscribe
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