23 Refresh the American Brand, West Coast First? With Michael Megalli

Pacific Time: The "What if...?" of West Coast Independence

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17d ago 55:31

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If America is a brand, what does it stand for now? What truths still hold? And can a 250-year-old experiment in self-government be reimagined without losing the plot?

Michael Megalli is a brand strategist, the author of the upcoming book Brand New World, the founder of Indie.biz, and the son of Egyptian immigrants who believed fiercely in the American dream. In this episode, he unpacks the state of the American brand—what it once represented, how it’s faltering, and why this moment offers a rare chance to rebuild it from the ground up (hint: the two party political system may not have the answers). From the symbolism of military parades to the deeper meanings behind "We the People," Megalli explores how shared myths shape everything from democracy to Taylor Swift.

Highlights:

What branding really means (and why it’s not just marketing)
The American brand: from post-WWII unity to post-COVID disillusionment
Distrust in institutions as the central threat
A new patriotism rooted in participation, not performative pride
Michael’s family story of migration, military service, and belief in U.S. ideals

Guest Bio:
Michael Megalli is a multi-talented brand strategist, author, teacher, and entrepreneur. Through his consulting firm, Djinn Dept, he offers branding expertise to major companies and nonprofits. His writing and online media explore how shared stories, symbols, and beliefs shape identity, economics, and civic life. He is also founder of Indie.biz, a company that champions the countless people launching and running independent businesses.

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