Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by John Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
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#190 How AI and Automation Are Revolutionizing Home Service Marketing
Manage episode 479751304 series 2902088
Content provided by John Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Looking to supercharge your business growth through smarter marketing, AI integration, and automation? In this episode of Owned and Operated, we sit down with Sam Preston and Ethan Wright from Service Scalers to dive deep into the strategies that are transforming small and medium-sized businesses. Whether you're just starting to invest in digital marketing or optimizing operations with AI, this episode is packed with actionable advice to drive profitability and efficiency.
Sam and Ethan share what’s working right now in digital marketing—from leveraging long-tail keywords to integrating AI agents that improve customer service and business operations. You’ll hear how to build a brand that stands the test of time, how automation boosts lead generation, and why customer retention is more important than ever for scaling sustainably.
🚨 In This Episode, We Cover:
🔹 The real advantages and challenges of implementing AI in marketing
🔹 Why strong brand-building is critical for long-term success
🔹 How to optimize your lead generation process for profitability
🔹 Customer retention strategies that fuel sustainable growth
🔹 Automation tactics that streamline operations and boost efficiency
🔹 Emerging marketing trends: long-tail keywords and AI agents
Featuring Sam and Ethan from [https://www.servicescalers.com/]
💼 Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
Shout Out to FieldPulse 🚀
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
🎙️ Episode Hosts:
🗣️ John Wilson – @WilsonCompanies
🎙️ Episode Guests:
🗣️ Sam Preston
🗣️ Ethan Wright
📢 Enjoyed the episode?
✅ Like, Comment & Subscribe for weekly content on growing and scaling service businesses, smart operations, marketing strategies, and much more
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
Chapters
1. Introduction (00:00:00)
2. Discussion on Marketing Strategies and Budget Allocation (00:03:00)
3. Operational Enhancements and Call Center Efficiency (00:12:00)
4. Leveraging Customer Reviews for SEO (00:33:40)
5. The Role of AI in Business Automation (00:39:06)
6. Challenges and Opportunities in AI Adoption (00:45:43)
7. The Importance of Landing Pages (01:06:53)
8. Choosing the Right Marketing Partner (01:24:15)
213 episodes
#190 How AI and Automation Are Revolutionizing Home Service Marketing
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Share
Manage episode 479751304 series 2902088
Content provided by John Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Looking to supercharge your business growth through smarter marketing, AI integration, and automation? In this episode of Owned and Operated, we sit down with Sam Preston and Ethan Wright from Service Scalers to dive deep into the strategies that are transforming small and medium-sized businesses. Whether you're just starting to invest in digital marketing or optimizing operations with AI, this episode is packed with actionable advice to drive profitability and efficiency.
Sam and Ethan share what’s working right now in digital marketing—from leveraging long-tail keywords to integrating AI agents that improve customer service and business operations. You’ll hear how to build a brand that stands the test of time, how automation boosts lead generation, and why customer retention is more important than ever for scaling sustainably.
🚨 In This Episode, We Cover:
🔹 The real advantages and challenges of implementing AI in marketing
🔹 Why strong brand-building is critical for long-term success
🔹 How to optimize your lead generation process for profitability
🔹 Customer retention strategies that fuel sustainable growth
🔹 Automation tactics that streamline operations and boost efficiency
🔹 Emerging marketing trends: long-tail keywords and AI agents
Featuring Sam and Ethan from [https://www.servicescalers.com/]
💼 Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
Shout Out to FieldPulse 🚀
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
🎙️ Episode Hosts:
🗣️ John Wilson – @WilsonCompanies
🎙️ Episode Guests:
🗣️ Sam Preston
🗣️ Ethan Wright
📢 Enjoyed the episode?
✅ Like, Comment & Subscribe for weekly content on growing and scaling service businesses, smart operations, marketing strategies, and much more
Contact Owned and Operated:
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
Chapters
1. Introduction (00:00:00)
2. Discussion on Marketing Strategies and Budget Allocation (00:03:00)
3. Operational Enhancements and Call Center Efficiency (00:12:00)
4. Leveraging Customer Reviews for SEO (00:33:40)
5. The Role of AI in Business Automation (00:39:06)
6. Challenges and Opportunities in AI Adoption (00:45:43)
7. The Importance of Landing Pages (01:06:53)
8. Choosing the Right Marketing Partner (01:24:15)
213 episodes
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Similar to Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
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