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Content provided by LaConya Murray, Esq. and LaConya Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LaConya Murray, Esq. and LaConya Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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168. What Is IP Positioning—and Why It Matters for Experts

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Manage episode 504160936 series 2446810
Content provided by LaConya Murray, Esq. and LaConya Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LaConya Murray, Esq. and LaConya Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table.

In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultant, or creative, this episode will help you protect your brilliance and profit from it.

Tune in to learn:

  • The difference between branding and IP positioning

  • How IP positioning increases visibility, credibility, and income

  • The biggest mistakes experts make with their IP

  • How to start positioning your IP for profit—today

Listen, subscribe, and share this episode with a fellow expert who’s ready to turn their brilliance into bank.

  continue reading

169 episodes

Artwork
iconShare
 
Manage episode 504160936 series 2446810
Content provided by LaConya Murray, Esq. and LaConya Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LaConya Murray, Esq. and LaConya Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table.

In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultant, or creative, this episode will help you protect your brilliance and profit from it.

Tune in to learn:

  • The difference between branding and IP positioning

  • How IP positioning increases visibility, credibility, and income

  • The biggest mistakes experts make with their IP

  • How to start positioning your IP for profit—today

Listen, subscribe, and share this episode with a fellow expert who’s ready to turn their brilliance into bank.

  continue reading

169 episodes

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