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168. What Is IP Positioning—and Why It Matters for Experts
Manage episode 504160936 series 2446810
You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table.
In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultant, or creative, this episode will help you protect your brilliance and profit from it.
Tune in to learn:
The difference between branding and IP positioning
How IP positioning increases visibility, credibility, and income
The biggest mistakes experts make with their IP
How to start positioning your IP for profit—today
Listen, subscribe, and share this episode with a fellow expert who’s ready to turn their brilliance into bank.
169 episodes
Manage episode 504160936 series 2446810
You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table.
In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters, and how it transforms your business from overlooked to overbooked. Whether you're a coach, consultant, or creative, this episode will help you protect your brilliance and profit from it.
Tune in to learn:
The difference between branding and IP positioning
How IP positioning increases visibility, credibility, and income
The biggest mistakes experts make with their IP
How to start positioning your IP for profit—today
Listen, subscribe, and share this episode with a fellow expert who’s ready to turn their brilliance into bank.
169 episodes
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