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Ever wonder how companies figure out what to pay their employees? Meet Cassandra, founder and CEO of Total Rewards Solutions, who’s spent over 20 years helping businesses get compensation right. Her journey from administrative assistant to compensation expert to entrepreneur is full of lessons on spotting market gaps and building sustainable businesses. After years in corporate HR, she realized small and mid-sized companies lacked access to the same expertise as big corporations—so she built a solution that changes that.

In this episode, Cassandra breaks down her top tips from two decades in business—from implementing a CRM system early to mastering Profit First, understanding your financials, and planning for retirement. She also opens up about the challenges of entrepreneurship and the power of having a trusted network. Whether you’re just getting started or refining your next stage of growth, this conversation is packed with real, actionable wisdom you can use right away.
Learn more about Total Rewards Solutions:
👉 https://totalrsolutions.com/about/

Check out the book Compensation Sense: 101 Common Questions About Employee Pay Answered on Amazon:
📘 https://www.amazon.com/Compensation-Sense-101-Questions-Employee/dp/1732663505

ABOUT

Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing.

She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.

Each week, Victoria breaks down practical content marketing strategies in her solo “Own Your Brand” episodes and sits down with entrepreneurs in her Behind the Brand series to uncover the stories, struggles, and systems behind their success. Because when we get real about the wins AND the struggles, we realize we're not alone and that's when real transformation happens.

Follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact.

📩 For sponsorship or business inquiries:
mtr.bio/limstudios | [email protected] | Text 260-777-7211