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What does Greek mythology have to do with AI? In this episode of Over the Bull, we open with the story of Icarus—powerful wings that led to his downfall—and connect it to how even billion-dollar companies misuse AI. We explore customer backlash, why small businesses can’t afford the same mistakes, and how to balance automation with the human touch. Featuring real quotes, current trends, and a simple analogy that proves AI is just a tool—the build still takes strategy.

MARKETING TREND ARTICLES:

• https://www.techradar.com/pro/smbs-want-to-use-tech-more-in-order-to-grow-but-costs-are-proving-a-big-barrier
• https://www.techradar.com/pro/websites-still-matter-but-cant-survive-on-their-own
• https://www.voguebusiness.com/story/fashion/rushtok-and-the-new-rules-of-campus-marketing
• https://economictimes.indiatimes.com/news/company/corporate-trends/rise-of-generative-engine-optimisation-the-future-of-digital-marketing-in-an-ai-driven-world/articleshow/123606586.cms
• https://www.ft.com/content/cb859409-dd3d-400d-9225-4a14d351bd20
• https://www.techradar.com/pro/affiliate-marketing-in-2025-practical-insights-into-the-rise-of-alternative-channels-and-the-video-first-revolution
• https://retail-insider.com/retail-insider/2025/07/2025-small-business-marketing-trends-digital-strategies-community-focus-and-the-rise-of-ai/

Customer Backlash, Emotional Intelligence & AI Complaints

• ServiceNow (UK AI Customer Perception Study):

https://www.servicenow.com/uk/blogs/2025/how-uk-customers-feel-about-ai

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