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In this episode of Over The Bull, Ken Carroll explores the unraveling of once-trusted marketing tactics in the face of AI-powered search. From low-domain microsites to landing-page hacks and pay-per-click crutches, strategies that used to dominate are now in their death throes.
AI isn’t just disrupting the game—it’s rewriting the rules. Ken explains how large language models are bypassing gimmicks and favoring content from credible, well-cited sources. If your strategy relies on throwing ad dollars at thin content, it’s time to reassess.
You’ll learn what actually works in an AI-first future: structured data, digital reputation, real authority, and content worth citing. This isn’t about fear—it’s about getting ahead of the shift.
Listen in and learn how to move past the bull before it buries your brand.

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