Likes don’t pay the bills—and they don’t always mean your content is working.In this episode of Outsmart the Hustle, Hannah McGinty breaks down why posts that rack up likes but bring in zero inquiries aren’t moving your business forward. If you’ve been stuck in the engagement trap, this is your sign to shift from vanity metrics to value-driven content. Learn the anatomy of a high-converting post and how to create content that not only entertains but actually leads your dream clients to take action.

Key Topics Covered:

• Why likes don’t equal leads (and how to tell the difference)
• The 4 key elements of a post that converts
• How to shift from entertaining to educating
• The power of a good hook and a clear CTA
• What dream clients are actually looking for
• A free resource to help you write better captions

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Outsmart the Hustle helps creative entrepreneurs build brands that convert—through strategy, storytelling, and high-impact content

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