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Episode 22: Shaney Jo Darden The Face Behind the Keep A Breast
Manage episode 520763204 series 2078160
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As much as controversy can kill a company, it can also shine a positive spotlight on it. That’s what happened to Shaney Jo Darden’s Keep A Breast Foundation™, thanks to their “I Heart Boobies” bracelets. Since 2000, Keep A Breast has worked raise breast cancer awareness for a group who stereotypically tends to not think about those kinds of things: teenagers. Partnering with some of the biggest names in art and action sports, Keep A Breast has become one of the world’s leading youth-focused non-profits.
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