John Logic built a life and lifestyle our 14-year-old selves could have only dreamt of. From a career as a radio disc jockey and opening Seattle’s first snowboard shop, Snowboard Connection, to uniting a community, John helped pioneer an industry that many thought and hoped was just a phase. For those of you who were out of diapers in 1990, you will know that there weren’t a lot of snowboard shops then, and starting a career in the snowboard industry was more akin to setting off to prospect for gold than a job change. There is a cliché saying that with big risk comes big reward, and in John’s case it came true in so many ways. It’s trailblazers like John who really show us that anything is possible, and if someone tells you that it’s not, you should do everything in your power to follow your heart, your 40-year-old self will thank you later.

We recently sat down with John over a beer and burger, and if you’ve never met John, remember he was once a radio disc jockey. Imagine the most articulate, booming, interesting ramble you could ever bear witness to. That pretty much described our two-hour meal with John. Coming in with a script and an outline was futile; his stories were full and plenty. Starting at the very beginning, we were able to carve our way through to when doors just opened for Snowboard Connection and the leaps of faith he made in the process. We suspect that this is just the beginning of an epic saga.