39: $200K In The Pipeline Our B2B SaaS Journey podcast

9d ago 44:11

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In this episode, we reflect on a surprisingly big sales week that came off the back of Laracon AU and Volunteering WA. Mitch steps outside his comfort zone as we commit to exhibiting at AIME 2026. We talk conference nerves, how fast you should respond to leads, and how an unexpected testimonial made all the difference.

Links

Subscribe to the newsletter: sixsides.substack.com
The Leap (podcast) by Founders Collective: podcasts.apple.com
The Plateau of Latent Potential: medium.com

Chapters

(00:00) - Intro & Gavin’s fruit bat problem
(02:00) - A big week in sales: $200K in new pipeline
(04:30) - Laracon AU feedback and Vickie’s testimonial
(06:30) - What if we had stopped? Reflecting on momentum
(07:30) - DealBuddi and business juggling
(08:30) - Our five-minute reply challenge
(11:00) - Sending the first contract via DocuSign
(12:00) - How our first webinar went (and what’s next)
(15:00) - Committing to AIME 2026 (and Mitch’s nerves)
(22:00) - Gavin’s other conference commitment for DealBuddi
(23:00) - Reaching out to Justin Jackson and cold emails
(27:00) - Founders Collective recap with Mark Salby
(32:00) - Improving app UX for small meetups
(36:00) - Tagging photos, engagement ideas, and event UX
(37:00) - Tall poppy syndrome and staying under the radar
(40:00) - Should we go public with our wins?
(43:00) - Wrapping up and where to find us

In this episode, we cover:

How Volunteering WA and Laracon AU filled our pipeline
Why testimonials matter (and what Vickie said about our app)
Reaching out to Justin Jackson (and how he responded)
Mitch confronting his fear of manning a booth at AIME 2026
Lessons from running a second Founders Collective meetup
How we’re improving “Tag You’re It” UX
The five-minute rule for responding to leads
Why tall poppy syndrome might be holding some founders back
Whether it’s time to go public with our wins
Webinar experiments and how we’re repurposing content
DealBuddi and juggling multiple businesses
The moment when momentum finally shifts

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

Got questions or topics you want us to cover? Email us at [email protected]

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Mitchell on LinkedIn: mitchdav
Gavin on LinkedIn: gavintye
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