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36: The day we lost $97K
Manage episode 517559855 series 3650219
In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big disagreement as co-founders, and how they worked through it. Plus, there’s a deep dive into why traditional digital lead generation is losing effectiveness — and how in-person events might be the comeback story.
Links
- Subscribe to the newsletter: sixsides.substack.com
Chapters
- (00:00) - Intro
- (00:43) - The Leap podcast launch
- (03:41) - Podcast download growth
- (05:59) - Volunteering WA prep
- (07:26) - Juggling three major events this week
- (09:46) - Last-minute app tweaks and release plans
- (11:09) - Recap video design decisions
- (13:06) - Photo timing, music, and recap video UX
- (16:05) - Video formats for social media
- (17:12) - Gavin’s on-the-ground plan for interviews in Perth
- (19:01) - Hope for a smooth event rollout
- (20:35) - The DocuSign debate
- (22:29) - Business case writing for WorldShare
- (25:08) - Streamlining the process with Fireflies
- (26:06) - Sales learnings from recent calls
- (28:52) - We didn’t get the grant
- (31:16) - In-person lead gen is making a comeback
- (33:37) - The case for businesses building community
- (34:58) - SixSides vs online event platforms
- (36:31) - Making content AI searchable
- (38:06) - DealBuddi and LLM-ready SEO
- (39:16) - Mitch and Gavin’s falling out (and how they resolved it)
- (47:07) - Next week’s in-person catch-up in Brisbane
- (48:09) - Recording plans for next week’s episode
- (50:07) - Laracon AU volunteering and wrap-up
In this episode, we cover:
- Celebrating the show’s best-ever month for downloads
- Gavin’s new podcast series, The Leap, and upcoming guests
- Preparing for Volunteering WA, Founders Collective, and WorldShare’s Cambodia event
- Recap video functionality and design tweaks before release
- Shifting lead generation from digital back to in-person
- Building a business case for WorldShare and how it became a new playbook
- Honing the SixSides value prop in real sales conversations
- Reflecting on not getting the Ignite Ideas Grant
- The emotional toll of juggling multiple businesses and responsibilities
- How Mitch and Gavin handled their first real co-founder conflict
- Behind the scenes of Gavin’s push for video interviews and content strategy
- Why AI-written cold emails are losing their edge
- SEO vs LLM optimisation and what they’re doing for visibility
- Using SixSides as a live case study at Volunteering WA
- The vision for helping regular businesses run community events
- What’s next for the product roadmap post-event season
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Got questions or topics you want us to cover? Email us at [email protected]
If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!
Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides
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