In this episode, Mitchell and Gavin go full meta – reflecting on why they’re podcasting, who they’re doing it for, and how this little weekly ritual might become a key pillar in the SixSides journey. Along the way, there’s SixSides merch, a powerful personal story about homelessness, and a marketing website rebuild that may or may not have caused Gavin’s eyes to glaze over.

Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.

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In this episode, we cover:

• Launching SixSides merch (and dreams of embroidery)
• Why this podcast is more than just content – it’s a record
• Gavin’s personal story of homelessness and the CEO Sleepout
• Our approach to SEO and technical updates to the marketing site
• A discussion on audience – real, imagined, and future-facing
• The idea behind the upcoming newsletter “Watch Our Six”
• Apollo setup dramas (and Gavin’s rookie save button mistake)
• How we’re prepping for sales growth and community building
• Applying for $100k in grant funding and what we’ve learned

Chapters:

• (00:00) - Intro
• (00:41) - Mitchell gets dubbed “Head Visionary”
• (01:15) - Gavin debuts SixSides merch
• (02:45) - Why this podcast exists (and who it’s for)
• (06:40) - Podcast as time capsule: unexpected insights
• (08:44) - Gavin’s resistance pattern and dirt bikes
• (11:01) - Shout out to caffeinated dev + SEO saga
• (13:27) - Building the podcast GPT & speeding up publishing
• (14:42) - Who’s this podcast actually for?
• (16:37) - For the audience of tomorrow
• (17:38) - Event updates: one defer, one maybe
• (21:20) - Gavin’s Apollo config fail (solved!)
• (23:54) - Launching the “Watch Our Six” newsletter
• (26:45) - Gavin’s CEO Sleepout and homelessness story
• (31:15) - SixSides donation & fundraising update
• (32:49) - Queensland grants & funding strategy
• (38:07) - Technical deep dive: marketing website rebuild
• (50:54) - Gavin’s ideas for newsletter + lead capture
• (53:47) - Pillar content, AI, and a content flywheel
• (56:03) - Wrapping up and what's next

Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.

Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) - a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.

Links:

• SixSides: sixsides.co
• Book a call with Gavin: call.sixsides.co
• Support Gavin with the CEO SLEEPOUT: ceosleepout.org.au
• Caffeinated Dev on Bluesky: caffeinated.systems

Connect with us:

• Mitchell on Bluesky: mitchdav.is
• Mitchell on LinkedIn: mitchdav
• Gavin on LinkedIn: gavintye
• SixSides on LinkedIn: sixsides
• SixSides on X: sixsidesevents
• SixSides on Bluesky: sixsides.co