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Coke Was a Cure-All First. Then It Became a Global Obsession
Manage episode 500942261 series 2943947
On this episode of Our American Stories, Coca-Cola’s beginnings weren’t glamorous. It started with a wounded Confederate veteran, a sugary syrup marketed as medicine, and a bold idea that caught on in the American South. Larry Jorgensen, author of The Coca-Cola Trail, shares how the drink moved from soda fountains to glass bottles, how small-town bottlers turned it into a national brand, and why a green-tinted bottle became part of its identity.
Support the show (https://www.ouramericanstories.com/donate)
See omnystudio.com/listener for privacy information.
Chapters
1. Coke Was a Cure-All First. Then It Became a Global Obsession (00:00:00)
2. Marker 01 (00:07:59)
3. Marker 02 (00:17:57)
3862 episodes
Manage episode 500942261 series 2943947
On this episode of Our American Stories, Coca-Cola’s beginnings weren’t glamorous. It started with a wounded Confederate veteran, a sugary syrup marketed as medicine, and a bold idea that caught on in the American South. Larry Jorgensen, author of The Coca-Cola Trail, shares how the drink moved from soda fountains to glass bottles, how small-town bottlers turned it into a national brand, and why a green-tinted bottle became part of its identity.
Support the show (https://www.ouramericanstories.com/donate)
See omnystudio.com/listener for privacy information.
Chapters
1. Coke Was a Cure-All First. Then It Became a Global Obsession (00:00:00)
2. Marker 01 (00:07:59)
3. Marker 02 (00:17:57)
3862 episodes
All episodes
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