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Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals.

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Summary

Brett Ingram interviews Zhe Scott, the SEO queen, who shares her journey from a tech-savvy childhood to becoming an expert in SEO. They discuss the importance of SEO for businesses, the strategies for effective content creation, and the role of AI in the evolving landscape of digital marketing. Zhe emphasizes the need for consistency, understanding your audience, and avoiding common SEO mistakes. The conversation provides valuable insights for entrepreneurs looking to enhance their online presence and drive traffic to their websites.

Chapters

00:00 Introduction to SEO and Personal Journey

04:00 Understanding SEO: Importance and Basics

11:52 SEO Strategies: Content Creation and Keyword Research

17:59 Building a Strong SEO Foundation

23:57 Common SEO Mistakes and Best Practices

30:01 The Role of AI in SEO

35:58 Final Thoughts and Tips for Success

#SEO #contentcreation #keywordresearch #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

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