Cesar Rodriguez is a thoughtful observer and commentator on the intersection of society and technology. His insights into the diffusion of innovation are marked by a keen understanding that acceptance of new technologies is directly tied to a person’s grasp of them. Rodriguez believes that fear of the unknown often hinders individuals from adopting new technology, and this hesitation can only be remedied through increased comprehension and familiarity, which is often bolstered by savvy marketing strategies.

Cesar provides invaluable insights into the importance of adapting to emerging eyewear trends and leveraging technology, like AI and virtual try-ons, within optometric practices. From the personalized fitting experience offered by EyeCClearly to embracing technology for consumer-driven success, this episode is packed with forward-thinking strategies for optometry professionals.

Key Takeaways:
1. Optometry has a unique opportunity to sell outside of their doors right now
2. Understand and meet the evolving needs of consumers
3. Providing prescription safety eyewear through unique on-site fittings can create new opportunities for growth.
Connect with Cesar Rodriguez
LinkedIn: https://www.linkedin.com/in/private-eyes-llc-421b89261/

Timestamps
00:00 The relevance of technology in optometry practice.
06:10 Mobile optical business serves various community needs.
08:24 Introduction to a failed computer eyewear program.
12:11 Embrace online ordering for your practice's future.
15:30 Collecting insights, convenience, and engagement in eyewear.
19:08 Trickle allows for identifying process bottlenecks.
21:31 Experience enhanced, important for branding and growth.
25:43 Connectivity to group, guidance, and living world.
30:24 Be open to new opportunities, ask questions.
31:22 Challenges in eyecare industry, but technology helps.

Talk with Peter Precht: www.eyecclearly.com