#184 The OI Show: SCOPE's Origin, Evolution and Future With Tom Freyne

Optometric Insights Media

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About Tom Freyne

He is the CEO, owner, and founder of Scope Eyecare, a family-founded business dedicated to improving eye health and enhancing lives. Since establishing Scope in 2009, Tom has led its transformation from a small start-up into an international, market-leading eyecare company — recognised for its fearless innovation and genuine care for people.With over 21 years of experience in healthcare, Tom brings a unique blend of commercial expertise, entrepreneurial drive, and human connection to his leadership. He holds a degree in Business and a Master’s in Marketing, and before founding Scope, he held roles with Bausch & Lomb in eyecare and Danone Nutricia in Tom Freyne is the CEO, owner, and founder of Scope Eyecare, a family-founded business dedicated to improving eye health and enhancing lives. Since establishing Scope in 2009, Tom has led its transformation from a small start-up into an international, market-leading eyecare company — recognised for its fearless innovation and genuine care for people.With over 21 years of experience in healthcare, Tom brings a unique blend of commercial expertise, entrepreneurial drive, and human connection to his leadership. He holds a degree in Business and a Master’s in Marketing, and before founding Scope, he held roles with Bausch & Lomb in eyecare and Danone Nutricia in metabolics, spanning both marketing and sales across the UK and Ireland.

Tom’s journey began far from the boardroom — as a jockey in Ireland — before his family’s deep heritage in healthcare inspired him to follow a path of purpose and care.

Based in Ireland, Tom is passionate about partnering with clinicians, retailers, and patients to deliver innovative eyecare solutions that make a difference in people’s lives. His leadership is grounded in a simple belief: that caring for people — whether employees, customers, or communities — is the true measure of success.

Under Tom’s guidance, Scope continues to embody this belief, creating a culture that reflects its purpose — advancing eyecare through fearless innovation from people who care.

p, spanning both marketing and sales across the UK and Ireland.

Tom’s journey began far from the boardroom — as a jockey in Ireland — before his family’s deep heritage in healthcare inspired him to follow a path of purpose and care.

Under Tom’s guidance, Scope continues to embody this belief, creating a culture that reflects its purpose — advancing eyecare through fearless innovation from people who care.

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