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1792: Direct Marketing (and the other kind) by Seth Godin on How to Improve Your Marketing Effectiveness

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Manage episode 502695158 series 2394894
Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1792:

Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness.

Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/

Quotes to ponder:

"Direct marketing is action-oriented and measurable."

"Brand marketing, on the other hand, is culturally oriented and difficult to measure."

"The challenge comes when you try to do both at the same time, with the same ads."

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2294 episodes

Artwork
iconShare
 
Manage episode 502695158 series 2394894
Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1792:

Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness.

Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/

Quotes to ponder:

"Direct marketing is action-oriented and measurable."

"Brand marketing, on the other hand, is culturally oriented and difficult to measure."

"The challenge comes when you try to do both at the same time, with the same ads."

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2294 episodes

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