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1785: This Hiring Mistake Could Be Costing Your Marketing Department Millions by Margo Aaron of That Seems Important

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Manage episode 501312708 series 2394894
Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1785:

Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand’s power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/

Quotes to ponder:

"Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company."

"Apathy is a silent killer."

"$30 million dollars in marketing spend can’t fix what she’s doing to your brand."

Episode references:

Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2294 episodes

Artwork
iconShare
 
Manage episode 501312708 series 2394894
Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1785:

Margo Aaron uses a chance encounter with an apathetic Starbucks barista to show how employee disengagement can quietly sabotage even the most admired brands. She explains that half of a brand’s power comes not from marketing messages but from every customer interaction, making passion and cultural alignment critical for trust and loyalty.

Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/not-marketing-department-ruining-your-marketing/

Quotes to ponder:

"Only 50% of your brand is what you tell people in ads and marketing collateral. The other 50% is their subjective experience with your company."

"Apathy is a silent killer."

"$30 million dollars in marketing spend can’t fix what she’s doing to your brand."

Episode references:

Onward: https://www.amazon.com/Onward-How-Starbucks-Fought-without/dp/1605292885

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2294 episodes

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