Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

1777: Spam: How To Not End Up In Spam by Chalene Johnson on Email Marketing Advice

8:03
 
Share
 

Manage episode 499712088 series 2394894
Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1777:

Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand’s reputation intact.

Read along with the original article(s) here: https://www.chalenejohnson.com/spam/

Quotes to ponder:

"Just because someone gave you their email address doesn’t mean they want to receive your marketing messages forever."

"The moment someone hits 'unsubscribe' and they still receive your emails, that’s when they hit 'report as spam' and now you’re in trouble."

"Spam is about consent, relevance, and expectations."

Episode references:

Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/

Spamhaus Blocklist Information: https://www.spamhaus.org/

ConvertKit Deliverability Tips: https://convertkit.com/deliverability

CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2376 episodes

Artwork
iconShare
 
Manage episode 499712088 series 2394894
Content provided by Optimal Living Daily LLC and Optimal Living Daily | Dan W.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optimal Living Daily LLC and Optimal Living Daily | Dan W. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1777:

Chalene Johnson breaks down the often-misunderstood line between email marketing and spam, revealing why your well-intentioned emails might be landing in junk folders or worse, getting reported. She shares practical strategies to improve deliverability, build trust with subscribers, and comply with laws while keeping your brand’s reputation intact.

Read along with the original article(s) here: https://www.chalenejohnson.com/spam/

Quotes to ponder:

"Just because someone gave you their email address doesn’t mean they want to receive your marketing messages forever."

"The moment someone hits 'unsubscribe' and they still receive your emails, that’s when they hit 'report as spam' and now you’re in trouble."

"Spam is about consent, relevance, and expectations."

Episode references:

Mailchimp Email Marketing Guide: https://mailchimp.com/email-marketing/

Spamhaus Blocklist Information: https://www.spamhaus.org/

ConvertKit Deliverability Tips: https://convertkit.com/deliverability

CAN-SPAM Act Compliance Guide for Business: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

2376 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play