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#105: Targeted Messaging Online with Sandra Matz

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Manage episode 469333806 series 2691614
Content provided by Andy Luttrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Luttrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sandra Matz is a computational social scientist at Columbia Business School. She uses big data to understand people and what motivates them to act. And she has a new book out! It's Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, and it's an enjoyable, easy-to-read introduction to what your online data say about who you are and how communicators can use those insights to serve up compelling content--for better or worse.

At the top of the show, I also mention a big new academic book I edited with Richard Petty and Jake Teeny: The Handbook of Personalized Persuasion: Theory and Application.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

  continue reading

147 episodes

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Manage episode 469333806 series 2691614
Content provided by Andy Luttrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Luttrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sandra Matz is a computational social scientist at Columbia Business School. She uses big data to understand people and what motivates them to act. And she has a new book out! It's Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, and it's an enjoyable, easy-to-read introduction to what your online data say about who you are and how communicators can use those insights to serve up compelling content--for better or worse.

At the top of the show, I also mention a big new academic book I edited with Richard Petty and Jake Teeny: The Handbook of Personalized Persuasion: Theory and Application.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

  continue reading

147 episodes

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