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#101: Studying Persuasion with Rich Petty

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Manage episode 448402348 series 2691614
Content provided by Andy Luttrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Luttrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Dr. Richard Petty is a professor of psychology at Ohio State University. He's probably best known for co-developing the Elaboration Likelihood Model (ELM) of persuasion (but he's done a lot of other stuff, too). He was also my advisor in grad school.
In the last episode of Opinion Science, Rich lent his voice to telling the story of the ELM. Go check that out if you haven't already. But my full conversation with Rich was also great and went in a few directions that just didn't fit into a general intro to the ELM. So, I present that full interview here. It gets a little inside baseball at some points, so be aware of that. But it's an interesting glimpse at the random ride that a career in science can be and the number of lucky moments that can steer the wheel.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

  continue reading

147 episodes

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iconShare
 
Manage episode 448402348 series 2691614
Content provided by Andy Luttrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Luttrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Dr. Richard Petty is a professor of psychology at Ohio State University. He's probably best known for co-developing the Elaboration Likelihood Model (ELM) of persuasion (but he's done a lot of other stuff, too). He was also my advisor in grad school.
In the last episode of Opinion Science, Rich lent his voice to telling the story of the ELM. Go check that out if you haven't already. But my full conversation with Rich was also great and went in a few directions that just didn't fit into a general intro to the ELM. So, I present that full interview here. It gets a little inside baseball at some points, so be aware of that. But it's an interesting glimpse at the random ride that a career in science can be and the number of lucky moments that can steer the wheel.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.

  continue reading

147 episodes

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