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Operators Titans E006: MAËLYS (With Co-Founder & CMO Yariv Citron)

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Manage episode 516806872 series 3473759
Content provided by OPERATORS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OPERATORS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

https://9ops.co/channels

Join hosts Matt Bertulli and Jason Panzer to experience the journey of Yariv Citron, Co-Founder & CMO of MAËLYS. After leaving law school, Yariv faced the crushing decision to shut down his first business. Yet, he emerged resilient, venturing into the fiercely competitive beauty industry with a bold vision to “break the feed” and redefine body care.

Born from a hero product, the Booty Lift and Firm Mask, Yariv and his co-founders took a daring leap, securing personal loans to fund their dream and launch MAËLYS with a mega-influencer campaign centered on Khloe Kardashian. This bold move not only expanded their audience but also solidified MAËLYS as a brand that challenges norms and empowers women with innovative, clinically proven solutions.

Today, the company is on track to achieve $150-200 million in annual revenue while maintaining profitability. Discover how personal setbacks became the foundation for extraordinary success, and learn the tactics behind MAËLYS’ rapid growth. This episode is essential listening for anyone looking to understand the grit, innovation, and determination required to build a disruptive brand.

  continue reading

146 episodes

Artwork
iconShare
 
Manage episode 516806872 series 3473759
Content provided by OPERATORS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OPERATORS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.

https://9ops.co/channels

Join hosts Matt Bertulli and Jason Panzer to experience the journey of Yariv Citron, Co-Founder & CMO of MAËLYS. After leaving law school, Yariv faced the crushing decision to shut down his first business. Yet, he emerged resilient, venturing into the fiercely competitive beauty industry with a bold vision to “break the feed” and redefine body care.

Born from a hero product, the Booty Lift and Firm Mask, Yariv and his co-founders took a daring leap, securing personal loans to fund their dream and launch MAËLYS with a mega-influencer campaign centered on Khloe Kardashian. This bold move not only expanded their audience but also solidified MAËLYS as a brand that challenges norms and empowers women with innovative, clinically proven solutions.

Today, the company is on track to achieve $150-200 million in annual revenue while maintaining profitability. Discover how personal setbacks became the foundation for extraordinary success, and learn the tactics behind MAËLYS’ rapid growth. This episode is essential listening for anyone looking to understand the grit, innovation, and determination required to build a disruptive brand.

  continue reading

146 episodes

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