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Bonus Episode: 9 Operators X Meta Summit

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Manage episode 487365761 series 3473759
Content provided by OPERATORS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OPERATORS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta.

In this conversation, the hosts have a conversation with Yoni at the Meta Summit about Meta's advertising strategies, the shift towards incrementality in measuring ad performance, and the role of AI in enhancing ad effectiveness. The discussion also touches on the balance between creative volume and quality, and the future of interactive ads powered by AI.

00:00 Introduction to Meta's Advertising Strategy

02:53 Profitability as a North Star for Brands

05:48 The Shift to Incrementality in Advertising

09:05 AI Innovations in Meta's Ad Platform

11:57 Creative Volume vs. Quality in Advertising

14:47 The Future of Interactive Ads with AI

27:32 The Future of Advertising and Customer Service

30:48 AI Innovations in Advertising

33:34 Incrementality and Customer Acquisition Strategies

36:41 Empowering Small Businesses with Advertising Tools

39:33 Top of Funnel Strategies and Incrementality

42:55 The Evolving Role of Media Buyers

49:10 Feedback and Collaboration with Meta

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 487365761 series 3473759
Content provided by OPERATORS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OPERATORS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta.

In this conversation, the hosts have a conversation with Yoni at the Meta Summit about Meta's advertising strategies, the shift towards incrementality in measuring ad performance, and the role of AI in enhancing ad effectiveness. The discussion also touches on the balance between creative volume and quality, and the future of interactive ads powered by AI.

00:00 Introduction to Meta's Advertising Strategy

02:53 Profitability as a North Star for Brands

05:48 The Shift to Incrementality in Advertising

09:05 AI Innovations in Meta's Ad Platform

11:57 Creative Volume vs. Quality in Advertising

14:47 The Future of Interactive Ads with AI

27:32 The Future of Advertising and Customer Service

30:48 AI Innovations in Advertising

33:34 Incrementality and Customer Acquisition Strategies

36:41 Empowering Small Businesses with Advertising Tools

39:33 Top of Funnel Strategies and Incrementality

42:55 The Evolving Role of Media Buyers

49:10 Feedback and Collaboration with Meta

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

  continue reading

120 episodes

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