This week on Operations Unfiltered, we’re doing a “lessons learned” review, project management style.

In What’s Going Well, we celebrate Taylor Swift’s New Heights move into podcasting, Beyoncé’s Emmy win and brand mastery, and Chris Brown’s Breezy Bowl, a masterclass in long-term elite craftsmanship.

In Areas for Improvement, we break down American Eagle’s “good genes” moment with Sydney Sweeney and how brand language can make or break a campaign, plus Southwest Airlines’ shift from standout to “just another airline” after introducing bag fees.

You’ll also hear my recommendations for how these brands can course-correct, reclaim their edge, and reconnect with their audiences.

Follow along on Instagram @operationsunfiltered and @ladyzsays.