Jordan Feise spent over a decade working in B2B SaaS marketing at companies like Gong and early-stage startups. But after years of struggling to find consistent, high-quality brow care, she saw an opportunity to build something different. That idea became Two of a Kind — a brand-forward, service-first beauty studio in Los Angeles that's now profitable, growing, and known for its ultra-personalized approach.

In this episode, we talk about how Jordan went from side hustling pop-ups out of a branded Sprinter van to building a 950 sq ft studio with a team of 12. She shares her hiring playbook, how she nailed customer retention, and why she’s focused on “perfecting the recipe” before opening more locations.

Topics covered:
→ How Jordan pivoted from SaaS to beauty
→ Starting with pop-ups and scaling while still working full-time
→ Hiring and training the Two of a Kind way
→ Why her brand aesthetic is intentional and inclusive
→ What it means to build a service business with real process
→ The truth about press, PR, and organic growth
→ Profitability by month 3 — and what’s next

Episode-Specific Links:
→ Two of a Kind – https://www.twoofakindbrows.com
→ Jordan Feise – https://www.instagram.com/jordannfeise/
→ Two of a Kind Instagram – https://www.instagram.com/twoofakindbrows
→ Behind the Brow Substack – https://substack.com/@behindthebrow?

Opening Soon Links & Resources
→ Signs and furniture for retail stores: https://signsandmirrors.com
→ NYC and Houston’s first self-portrait studio: https://fotolab.studio
→ Follow us on Instagram: @openingsoonpodcast
→ More episodes and guest info: https://www.openingsoonpodcast.com