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How Lianna Patch Reinvented Her Copywriting Business

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Manage episode 410429001 series 3336860
Content provided by Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (01:48) - The evolution of Pubchline copy
  • (07:02) - Lianna's main client base
  • (08:26) - How to be an ideal client
  • (11:03) - How Lianna structures her business
  • (15:44) - Offering productized services
  • (19:02) - ..And larger projects?
  • (20:06) - 2024's roadmap
  • (24:05) - Moving from consulting to "passive" revenue
  continue reading

74 episodes

Artwork
iconShare
 
Manage episode 410429001 series 3336860
Content provided by Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (01:48) - The evolution of Pubchline copy
  • (07:02) - Lianna's main client base
  • (08:26) - How to be an ideal client
  • (11:03) - How Lianna structures her business
  • (15:44) - Offering productized services
  • (19:02) - ..And larger projects?
  • (20:06) - 2024's roadmap
  • (24:05) - Moving from consulting to "passive" revenue
  continue reading

74 episodes

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