In this podcast episode, Dean Denny, the host and founder of Owendenny Digital, shares a humorous story about his experience with his poodle, Zoe, and relates it to the importance of testing and varying marketing and sales offers. Dean discusses the need for both marketing qualified lead offers and sales qualified lead offers in B2B SaaS and enterprise companies. He emphasizes the significance of constantly testing and refreshing these offers to meet the evolving needs and desires of customers.

Dean also encourages listeners to explore new approaches, conduct market research, and leverage tools like Ahrefs and Semrush to develop effective lead magnets. He concludes by highlighting the importance of ongoing testing and innovation to drive successful sales conversations and achieve rapid growth in SaaS startups.

Here's what you'll learn:

1) Vary your offers: It's important to have different types of lead qualification offers, such as marketing qualified lead offers and sales qualified lead offers, to attract and engage potential customers.

2) Test and experiment: Don't be afraid to test new offers and approaches. Constantly evaluate the effectiveness of your marketing and sales strategies and be open to trying new things.

3) Stay updated: Keep track of industry trends and customer needs by utilizing tools like Ahrefs, Semrush, and Google Trends. This allows you to create relevant and timely offers that address specific pain points.

4) Adapt to change: Offers that have worked in the past may not always remain effective. Be willing to adapt and create fresh marketing and sales offers that resonate with your target audience.

5) Continuously innovate: Launching and testing new offers is an ongoing process. Regularly experiment with headlines, offer names, body copies, and strategies to refine your approach and better understand what your customers truly need.

Timestamps:

[00:00:53] - Exciting free offers for leads.

[00:05:07] - Split-testing toys on master.

[00:05:42] - Vary offers for success.

[00:08:47] - Test offers, find customer desires.

[00:09:36] - Testing new sales strategies.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

• Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠

Owendenny Digital, Australia's #1 SaaS Marketing Agency

• Instagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠
• Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠
• YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠
• Website: ⁠https://www.owendenny.com⁠

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠Have a friendly 10-minute chat with Dean⁠

We look forward to hearing from you! ⁠⁠⁠