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Ep 19 – Thread Wallets | How a Simple Idea Became a Global Lifestyle Brand | Only Friends on a Pow Day

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Manage episode 519857005 series 3655441
Content provided by Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From a lost wallet in Hawaii to a global lifestyle brand — Thread Wallets joins Austin live from the Snow Sports Industry Tradeshow to share one of the best founder stories you’ve ever heard.

Austin chats with Trevor and Mark from Thread Wallets, diving into how a simple elastic wallet inspired by surf culture grew into a worldwide accessories brand stocked in surf, skate, snow, and boutique stores around the globe.

This episode covers:

• The Hawaii moment that sparked the brand 🌊
• Turning minimalism into expression through colour + design
• Collabs with The North Face, Brixton & Cotopaxi
• Entering the Australian market for the first time 🇦🇺
• Why quality + intention + culture build the strongest brands
• And… the great “fanny pack” vs “bum bag” cultural revelation 👀

A feel-good, high-energy conversation about creativity, business, and building something meaningful.

🎧 Listen now and meet Thread Wallets — the brand built on simplicity, expression and a whole lot of love.

#onlyfriendsonapowday #threadwallets #lifestylebrand #brandstory #surfskatesnow #australiansnow #skiindustry #snowindustryaustralia #wallets #outdoorstyle #brandbuilding #globalbrand #entrepreneurlife #australianpodcast #powdayvibes

Support the show

Thanks for listening, stay frothy and have fun!

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 519857005 series 3655441
Content provided by Austin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From a lost wallet in Hawaii to a global lifestyle brand — Thread Wallets joins Austin live from the Snow Sports Industry Tradeshow to share one of the best founder stories you’ve ever heard.

Austin chats with Trevor and Mark from Thread Wallets, diving into how a simple elastic wallet inspired by surf culture grew into a worldwide accessories brand stocked in surf, skate, snow, and boutique stores around the globe.

This episode covers:

• The Hawaii moment that sparked the brand 🌊
• Turning minimalism into expression through colour + design
• Collabs with The North Face, Brixton & Cotopaxi
• Entering the Australian market for the first time 🇦🇺
• Why quality + intention + culture build the strongest brands
• And… the great “fanny pack” vs “bum bag” cultural revelation 👀

A feel-good, high-energy conversation about creativity, business, and building something meaningful.

🎧 Listen now and meet Thread Wallets — the brand built on simplicity, expression and a whole lot of love.

#onlyfriendsonapowday #threadwallets #lifestylebrand #brandstory #surfskatesnow #australiansnow #skiindustry #snowindustryaustralia #wallets #outdoorstyle #brandbuilding #globalbrand #entrepreneurlife #australianpodcast #powdayvibes

Support the show

Thanks for listening, stay frothy and have fun!

  continue reading

20 episodes

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